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The Wickipedia

From the World of John Wick: Ballerina, starring Ana de Armas and Keanu Reeves, in theatres 6 June
Featurette: Lionsgate

Oh, Mr. Wick.

Such humble origins.

A straight-forward action movie about a widowed, retired assassin who seeks vengeance on the Russian mafia after they kill his puppy has led to an incredible, sprawling action-packed series. It's not just the action. John Wick is a master class in world building. Each new movie or spin-off provides more information, more details. More rules.

And it's also a master class in marketing. Lionsgate has done an incredible job, using the kind of marketing techniques that not only sell the movies, they sell an experience. Fans in the know get treated to some great in-world expriences, including text messages very much on-brand and in-tone with the world of Wick.

John Wick Experience bounty text message

John Wick Experience at Area 15, Las Vegas

I always thought the world was out to get me. Having a $1.5 million bounty put on my head (second only to Mr. Wick) simply proved me right.

As I told the manager of The Continental Las Vegas, I like my chances.

Ballerina

This latest addition to the world of Wick opens in theatres on 6 June 2025.

Wick Is Pain

A feature-length documentary on building the world of Wick.

The Continental

Toggling between the 1950s and 1970s, The Continental tells Winston's back story. In this three-part streaming series that originated on Peacock, Mel Gibson joins the cast with Albert Hughes (From Hell) and Charlotte Brandstrom (The Witcher) at the helm.

John Wick: Chapter 4

“With its stylish, jaw-dropping third act set in Paris, John Wick: Chapter 4 might very well qualify as the first ratatouille western.”

Fun Fact: In Chapter 4, Keanu speaks only 380 words during its nearly 3-hour run-time.

John Wick: Chapter 3 - Parabellum

“Chapter 3 is an exhilarating ride through John Wick's ever-expanding world of gritty action.”

John Wick: Chapter 2

“John Wick. Whoa. That dude is cool and Chapter 2 of his story is a big, bad bullet opera that leads to one excellent demand: there better be a Chapter 3.”