History

A primer about The People's Republic of Mattopia

Matthew Anderson

OBJECTIVE World domination

MANAGING THE DIGITAL MARKETING MIX
It's all about the art of the possible and leveraging diverse technologies and media to create a vision that drives compelling content and reinforces an entity’s brand through engaging customer experiences. With a background crossing the cultural divide between soft communication skills and hard technical knowledge, I understand how emotional intelligence, technology and clear communications can be the gateways to an inspired and motivated team focused on creative solutions and turning ideas into reality.

HIGHLIGHTS REEL

  • Wide-ranging technical savvy
  • Communications excellence
  • Agile project management
  • Confident leadership

  • Educated risk analysis
  • Financial acumen
  • Cross-functional integration
  • International moxie

Digital Marketing Strategy Architect – CH2M – January 2016 – Current – and
Brand Experiences and Channels Manager – CH2M – July 2014 – January 2016

  • Marketing leadership includes raising the company's digital and storytelling IQ for greater content impact across digital channels, including responsive websites and HTML emails; social media and digital signage
  • Content strategy guided by SEO and analytics, with attention to WCAG accessibility standards
  • Communications strategy highlighted by creation of worker welfare strategic communications plan
  • Investor relations include management of ir.ch2m.com and related platforms for webcasts and SEC filings
  • Balancing design and functionality with content workflows to pragmatically advance product roadmaps and fulfill user experiences, personas and journeys crafted during rebranding creative sessions
  • Managing agency relationships for more positive, unified and collaborative work behaviors
  • Program and product management goals and priorities driven by consulting with business groups and operational stakeholders, aligning marketing campaigns in support of overarching corporate strategies
  • Technical leadership includes identifying system and cross-departmental use-case requirements; budgeting; risk and change management; governance and taxonomy; business cases and technical briefs
  • Technology evaluations currently include personalization and candidate relationship management systems
  • Leading the first Fortune 500 implementation of Drupal 8 in an Agile development environment
  • Managed an international crew of two videographers and an events planner for initial year of brand transformation; placed priority on removing barriers and helping direct reports fulfill career ambitions

Lead Multimedia Developer / Project Manager – CH2M HILL – December 2009 – July 2014 – and
Web Developer – CH2M HILL OMI – July 2006 – December 2009

  • Developed and managed more than 20 marketing, project and client websites, including collaborations with communications officials on initial sites for five newly-incorporated cities in three states
  • Provided editorial guidance and functionality recommendations during strategy development phases
  • Mentored graphic designers and marketers regarding application of digital, Web and mobile technologies
  • Adapted to changing standards and methodologies while delivering a broad range of interactive projects
  • Identified and implemented process improvements to simplify digital project creation and delivery
  • Established app developer accounts and workflows for Apple iOS, Google Android and Microsoft Windows platforms

Creator / Web Content Producer / Freelancer – Mattopia.com – July 2000 – Current

  • Hand-coded site with more than 1,300 pages and 1 million words, thousands of photos from world travels
  • More than 800 articles and interviews written for Interference.com (scooped competition; articles quoted by VH1.com and MTV.com), MovieHabit.com, TurnerClassicMovies.com and other publications
  • Fine-tuning storytelling and visual sensibilities via film, brand and customer experience critiques
  • Merging passions for travel, photography, videography and technology with storytelling ambitions
  • Cultivating interviewing prowess during one-on-ones with Oscar-winning talent and other notables
  • Freelance Web development includes seven sites for Philip Anschutz companies

Founder / Philanthropist – MATTAID – Birth – Current

  • Founding genius behind Mattopia's acclaimed philanthropic foundation centered around pro Bono work
  • Generating community awareness of the difficulties in maintaining the Mattopian lifestyle
  • Raising moolah through assorted charity events in order to make the magic happen

EXCURSIONS IN TECHNICAL WRITING, TRAINING AND SOFTWARE CONSULTING
Technical Writer / Trainer / Web Support
– LANSA – October 2003 – November 2005

  • Documented and supported Web-based and database-driven software for consumer product ID initiatives
  • Created corporate messaging for new releases and updates throughout development cycle
  • Performed online demos and training sessions to help customers better understand system processes
  • Tested software for response time, load capability and ripple effects from bug resolutions

Technical Writer / Trainer / Web Designer – Intelligo – June 2002 – October 2003

  • Quickly learned client-specific procedures, terminology and applications during ERP implementations
  • Created custom, process-oriented documentation and training materials as part of change management
  • Trained end users in classroom settings in Atyrau, Kazakhstan; The Hague, Netherlands; London, England; class attendees represented all levels of companies’ organization
  • Assessed functionality and flexibility of various Web-based training development packages

ADVENTURES IN DATA ANALYSIS AND ACCOUNTING
Fortune 500 experience began during an accounting co-op program within IBM’s software division, during which I was evaluated as the best intern in the department. Then, entering J.D. Edwards in accounting, challenges included the migration of the Mexico City office's billing system to Denver while establishing new procedures for Mexico’s billings and ensuring conformance to Mexico's business laws. In the process, lost revenue was uncovered and a cross-functional career began.

EPIC INTERNATIONAL EXPLOITS: THINKING GLOBALLY, ACTING LOCALLY, ENJOYING DIVERSITY

  • Worked in or visited nearly 40 countries during a cumulative total of more than two years abroad
  • Toured joint ventures in Beijing, Shanghai and Suzhou as part of International Business Master’s program
  • Participated in student exchange program; worked in corporate law firm in the heart of London, England

PARTIAL LIST OF SOFTWARE PACKAGES AND OTHER TOOLS OF THE TRADE

  • Web Design and Applications: Acquia Cloud, Adobe Creative Cloud, Amazon Web Services, Bootstrap, Campaign Monitor, Coda, Hype 3, PhpStorm, Social Media (Hootsuite, Facebook, LinkedIn, Twitter, YouTube)
  • Coding Tools and Content Management: ActionScript, ASP, CSS3, .Net, Drupal, Git, Google Analytics, Hootsuite, HTML5, IIS, iPressroom, JavaScript, Joomla, jQuery, JSON, Kentico, PHP, Q4, Symfony2, Twig, WordPress, Xcode, XML
  • Database / Data Retrieval: Access, MySQL, Oracle, ReportSmith, SQL Server
  • Words and Numbers: Apple suite (iOS and Mac), AP and Chicago styles, Final Draft, Microsoft Office

BEHIND THE SCENES: EDUCATION AND MEMBERSHIPS

  • Master of Science: International Business (Business School), University of Colorado at Denver
  • Bachelor of Science (Double Degree): News–Editorial (School of Journalism and Mass Communication) and Business Administration (School of Business), University of Colorado at Boulder
  • Member: Official U2 Fan Club; membership dates back to the Propaganda days
  • Member: Project Management Institute
  • Member: Scrum Alliance
  • Member: Denver Art Museum, Denver
  • Member: Smithsonian Institution (Washington, D.C.) / Senator John Heinz History Center (Pittsburgh)
  • Curator: Mattsonian Institution
  • Official player in Six Degrees of Kevin Bacon; personally conducted a red carpet interview with the man
  • Subscriber: The New York Times, National Geographic, National Geographic Traveler, Afar, Archaeology, Vanity Fair (iPad/iPhone editions)

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