Where is Mattopia? Well, if you're lucky, it's where you are. Consider it a state of mind and a safe haven for souls in an increasingly soulless world.
Matthew Anderson readily admits he's the boring mastermind behind the global operations that are The People's Republic of Mattopia.
But he's supported by a fascinating team of professionals, all of whom have repeatedly appeared on media surveys of the most intriguing, most influential, and, yes, sexiest people in Mattopia.
There's Mattimus, a man whose life story arc somewhat duplicates that of Maximus Decimus Meridius, the star of Gladiator. If his life was a movie, the tag line would be: "The journalist who slaved as an accountant. The accountant who became a groupie. The groupie who defied the odds and got his soul back."
Mattila the Hun can be a little intimidating, but he gets the job done. What exactly "the job" is varies tremendously from day to day.
Matt Power is the amiable morning news show host on MBC. He's also a part-time motivational speaker.
Matty Masem is the gregarious host of the Top 10 Countdown on Radio Free Mattopia.
Mattopia Jones. C'mon. He doesn't need an introduction. His name is synonymous with legend.
What is the goal of Mattopia's media operations? What is the hidden agenda?
The goal is quaint: Change the world, one word at a time.
The agenda's hardly hidden. We simply wants to bring real journalism back in vogue. The Internet is full of bloggers and writers masquerading as journalists and they're really doing everybody a tremendous disservice. It's all about whimsical, snarky (and oftentimes vitriolic) writing styles that center around opinion instead of fact. You can spot them easily enough. They'll write things like "BlackBerry users don't like change" without quoting any sources and ignoring the fact that many BlackBerry users have been clamoring for a change in the Web browser and a change in the operating system. The Mattopia Times, Radio Free Mattopia, and MBC rely on the BlackBerry platform and has been among the clamorers. So much on the Internet right now is written by inexperienced people who stereotype others based on which smart phone they use, which game system they prefer, and which operating system they like. That's not the basis for a healthy conversation. It's ridiculous.
That's one recent example. Look at the tech blogs that have been in the news of late and they're full of the same non-information. More troubling, even financial writers have started to veer from fact to sheer opinion.
Too many people out there are simply writing from their desk. They're not pounding the pavement meeting people and investigating what's really going on. They're not picking up their phones and talking to people. (Maybe they don't know that iPhone in their pocket can be used for phone calls. Snarkiness is easy and it cuts both ways. Objectivity is not so easy.)
While the Internet has opened up the world of publishing to just about anybody, that also makes the need to verify and question what is read all the more crucial.
The bottom rung of all the disinformation out there - and not far below the level of many bloggers - is found on consumer sites. Found on Amazon: A one-star review of an otherwise top-rated Blu-ray disc. Why one star? Because the author of the review ordered the wrong item. He didn't have a Blu-ray player. Is that helpful? Really? How about this one on Hotels.com: A hotel that charged $70/night was ripped on by a person who recommended people stay at a different hotel, if they can. It turns out the recommended hotel was a four-star charging somewhere in the neighborhood of $300/night. Is this type of review really all that informative? What is known is that this particular person shouldn't have checked in from jump street.
Think about it.
What's up with the Mattopia Times' movie reviews?
The movie reviews are written with a particular style and methodology. Aside from extremely rare exceptions, the words "I" and "you" and their derivations are not used. The reviews are written in the third person because the author's personal background and childhood fantasies are not the subject of the article. The intent is to provide the reader with a more balanced, impartial review that still takes into account the technical expertise of the moviemaking and the emotional resonance of the story.
The author has no idea what you've seen and done in your life, so he'll never write something like, "This movie is unlike anything you have ever seen" or "It's beyond your imagination" or "It will blow your mind." That's the kind of throw-away writing that's better suited for movie poster tag lines, at best. Such verbiage doesn't belong in a professional review. The Times' film critic finds such writing personally offensive.
New York • London • Paris • Dublin • Shanghai • Moscow • St. Petersburg • Atyrau
Miami • Tampa • Walt Disney World • Havana • Cojimar
Stockholm • Tallinn • Saigon • Hanoi • Yangon • Bagan • Bago
Bangkok • Krabi • Kanchanaburi • Siem Reap • Angkor • Phnom Penh
Istanbul • Athens • Goteborg • Copenhagen • Gelsenkirchen • Cologne • Katowice
Vancouver, B.C. • Seattle • Montreal • Amsterdam • Marrakech • Madrid
Mexico City • Rotterdam • Berlin • Vienna • Beijing • Salzburg • Edinburgh
Oxford • Inverness • Cambridge • Canterbury • Baltimore • Krakow
Waterford • Phoenix • Dallas • Detroit • Warsaw • Chicago • Denver
Philadelphia • Zurich • Los Angeles • San Francisco • Scheveningen • Winnipeg
Brussels • West Haven • Monte Carlo • Budapest • The Hague • Munich • Caen
Cannes • Nice • Antwerp • Prague • Washington, D.C. • Las Vegas • Bar Harbor
Boulder • Liverpool • Suzhou • Steamboat Springs • Princeton • Austin
Bratislava • Hoboken • Gibraltar • Tangier • Cork • Boston • Kennebunkport
Rome • Vatican City • Portland • Arvada • Venice • Cleveland • Florence • York
San Sebastian • Bilbao • Bordeaux • Toulouse • Portland, OR • Portland, ME
Stokenchurch • Bath • Charlotte • Atlanta • Milton • Johns Creek • Sandy Springs
Cairo • Giza • Saqqara • Luxor • Zagreb • Porec • Rovinj • Pittsburgh
Springhill • Toronto • Mattropolis • Matthattan • Mattsapequa • Moncton
"It's not who you are underneath, it's what you do that defines you." - Rachel Dawes
"What we do in life echoes in eternity." - Maximus Decimus Meridius
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